A crisis can hit any company at any time, often unexpectedly. The result could be immediate loss of business, permanent damage to reputation and even withdrawal of investment. An effective crisis communications strategy, is essential to protect company profits and brand. This workshop brings together a small group of experts in the field to develop action plans and strategy tailored for your company. Through the study of real life case studies, practice interviews, simulated role plays and debate delegates will explore all the key aspects essential to manage any crisis.

• Differentiate between an issue and a crisis
• Distinguish between different types of crisis and plan your response
• Prepare for the media reaction
• Develop a successful media management strategy
• Communicate effectively with your stakeholders
• Define roles and determine who should communicate in a crisis
• Identify suitable communication channels
• Plan your response timeline
• Examine real-life case studies
• Practise interviews and debate
• Build a crisis response strategy for your company
  
  

This course is designed for those working in communications, brand, PR and reputation management or anyone who could have an active role to play in the company during a time of crisis. Typical job titles would include:
CEO / CFO, Marketing directors / managers, Communications directors / managers, Public Affairs directors / managers, Brand managers, CSR directors / managers, HR directors, Business continuity, In-house legal, Lawyers