Why are companies successful and profitable when they build their B2B strategies on the customer experience? CEM in B2B demonstrates the power of collecting truly relevant business customer information, developing and implementing winning methods, and measuring their results. Following the success of our two previous events, this 3rd Annual B2B CEM will bring together industry experts who will share their practical experience on crucial B2B issues. Discussion will reveal how to understand the B2B segment and deliver value trough the corporate customer’s experience.

 

 

 

• Senior Director for Business Marketing and Sales, T-Com Slovakia
• VP Corporate Marketing, Products and Services, Teliasonera
• VP, Market Development, Mobile & Fixed Solutions, Telecom Italia
• Director of Sales and Marketing, Borusan Telecom
• Head of Marketing & Communications, T-Systems Switzerland
• Sector Sales Manager, BT

 

Expert Advisory Board:

• Director B2B, CRM & CEM Enterprise Line of business, Orange Business Solutions
• Professional and Corporate Contact Centers Manager, Mobilstar

 

 

• “Moments of truth” and emotional intelligence in contact center management and corporate websites
• Creating a CEM strategy by improving cervices and offering competitive products and quality
• Gaining advantage in a competitive B2B market
• Maximizing customer experience and strengthen loyalty
• Satisfaction drivers for the different business segments
• Building customer satisfaction through key account management

 

 

Vice presidents, Directors, Heads and Managers of Customer Experience and Satisfaction; Customer Insight and Market Research; Customer Loyalty; Customer Segmentation; B2B Marketing; Product Strategy; Business Development