Brochure Request: Strategic Marketing and e-Marketing in the Chemical Industry

E-business is reaching the phase of maturity, but this doesn’t mean that all of the work is done. With e-sales beginning to dominate the channels and most of the needed e-solutions in place, the chemical industry is keen to double its energy and reap the fruits of its labor after a decade of e-investments. Both marketing and e-marketing strategists face challenges to up the ante and deliver successful campaigns for a rewarding ROI.

Key challenges remain to further increase and improve connectivity with the customer, while employing the latest marketing and e-marketing trends. The dawn of cutting edge e-mail campaigns, Web 2.0, blogging, and social networking is upon the chemical industry. Creating and capturing an outstanding customer value proposition through marketing and e-marketing is vital for continued success.

This event will focus on the best techniques and strategies used in successful marketing and e-marketing. Case study driven presentations and examples drive interaction, networking, and benchmarking among creative chemical marketers. In a highly interactive environment, a select group of delegates will have the opportunity to network, benchmark, and share innovative ideas on how they are driving business results with their marketing movements.

Please be advised that U.S. antitrust laws prohibit the following actions and impose substantial sanctions for parties who engage in them: price fixing, bid rigging, horizontal market division, horizontal group boycotts. The Jacob Fleming Group prohibits the aforementioned content throughout the event.

Key speakers:

EXPERT ADVISORY BOARD

e-Business Leader, DuPont Electronic & Communication Technologies, DuPont
Director of Design Industry Programs, Eastman Chemical Company

YOUR PRESTIGIOUS SPEAKER PANEL

Global Marketing Communications Manager, BASF Catalysts LLC
Director, Marketing, Rohm & Haas
Corporate Web Manager, Dow Corning
Director, Marketing, Dow Chemical
e-Business Leader, DuPont Electronic & Communication Technologies, DuPont
Director of Design Industry Programs, Eastman Chemical Company

Requesting brochure will give you full prestigious speaker list…

Key topics:

Improve ability to utilize Web 2.0, blogging, and social networking for corporate advantage
Create alignment between marketing strategy and corporate identity
Focus on methods and approaches for Search Engine Optimization
Learn how to calculate your e-marketing ROI
Network with your peers in an exclusive and vibrant setting

Who should attend:

Presidents and Vice Presidents, Heads, Directors, and Managers of marketing, e-marketing, web design, IT, e-business, CRM, business development, innovation, corporate development and more...

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