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What a makes great brand?
A great brand is foremost a compelling idea capturing customers’ attention and loyalty, a core purpose with supporting values and a central organizational principle. A great brand is more than just great branding. A great brand tells a story about fulfilling lifesaving need, overcoming obstacles and teaching people a "health lesson that lasts". A great brand needs to come to life through its great personality.
During this excellent forum , you will gain practical real-life insights and opportunities for debate with those at the forefront of their fields, but will also offer a unique opportunity to network with industry leaders.
Expert Advisors:
Associate Director, Global Marketing & Strategy Development, Genzyme
Listen to key decision maker representing the PharmaTimes’ award winning Marketing Company of Year, Shire Pharmaceuticals Discover how to bring a brand to life and what the strategies are for creating an actual personality for your brand Understand the importance of crystallizing a brand promise in communication both internally and externally Discover how to use rising trend of e-Branding to its full potentials
Vice Presidents, Heads, Directors, Senior Managers and Managers of:
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Media Partners:
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