Brochure Request: 4th Annual Marketing & Sales in Generics

What marketing & sales strategies are successful generics companies using? Are you able to achieve differentiation in the market?

Strengthen your competitive position by capturing the opportunities in mature and emerging generics markets. Profit from the patent expiries. Improve your segmentation techniques.

To succeed in global markets, generic players must excel in understanding the changing regulatory & pricing environment.

We bring you experts from the generics industry to benchmark their direct experiences with marketing, sales & distribution models. Join us at the pre-conference workshop on sales incentives systems & practice how to motivate your sales force to great performance.

Key speakers:

CEO, Beximco Pharmaceuticals, Bangladesh
General Director, Glenmark Pharmaceuticals, Russia
VP Operations, Polpharma, Poland
Head of Marketing, Sandoz, Lithuania
Managing Director, Torrent Pharmaceuticals, Germany
Head of Marketing CIS Region, Dr Reddys, India
Regional Head Business Development Latin America & Africa, Ranbaxy, Mexico

Request PDF brochure to see the complete spaker panel with names

Key topics:

Gain critical insights into the German competitive generic market
Establish targeted segmentation across various markets
Improve your marketing & sales techniques
Learn about the simvastatine tender case in Belgium
Case studies from Russia, Turkey, India & CEE region
Evolving regulatory scenario in Latin America and its implications for generics
Explore the opportunities vs threats of branded vs non-branded generics

Who should attend:

Senior Vice Presidents, Vice Presidents, Senior Executives, Heads, Directors, Managers, Country Managers and General Managers of Sales & Marketing, CRM, Commercial, Strategic Planning, Corporate Branding, Communication, Product Management, eMarketing, eBusiness, Regulatory and Government Affairs, Commercial Directors, Market Research

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