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SME banking is a very dynamic and changing field. With growing demand, banks are shifting their focus to this sector, finding new approaches that are different from corporate banking, and creating new products to meet SMEs’ needs. This conference will discuss market segmentation which is one of the main concerns for banks, as the traditional segmentation based on the turnover of the company is not sufficient. Moreover, banks are searching for new ways to rationalize and implement cost effective practices, keep pace with changes emerging in the SME market and mitigate risks appearing in this segment.
Senior executives from leading financial institutions will share their knowledge and experience on principles and techniques of successful SME Banking.
ABN AMRO Bank, New Business Development Manager Bank of Ireland, Head of Small Business Deutsche Bank, Head of Product Development Deutsche Postbank, Director Business Customers Erste Bank, Head of Credit Restructuring Fortis Bank, CEO Commercial Banking KBC Belgium, Marketing Manager SME Global Service Lloyds TSB, Head of Channels/Products and Service Management Montepio Nedbank South Africa, Managing Director, Head of SME Raiffeisen International, Senior SME Risk Manager SEB UniCredit Group, Senior Business Consultant UBI Banca, Head of Segment Management Small Business Banking
Directors, Vice Presidents, General Managers, Regional Heads, Project Managers for SME, Risk Management, Heads of Business Banking, SME Directors, Commercial Banking, Retail Banking, Business Development, SME Product Development, Change and Implementation, Corporate Banking, Channels and Network, Heads of SME Marketing
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