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The over 50s are now an important and active part of the population. Financial institutions are recognizing the lifetime value of this group who are more likely than their younger counterparts to remain loyal to the brand. To achieve this, banks and financial organizations are providing tailored products and services through targeted marketing campaigns. Just like other market segments, this group of customers requires more than a “one-size-fits-all” solution for financial services. Taking a personalized approach is therefore essential for guaranteeing successful targeting.
Speakers from leading financial organizations will share their knowledge and experience on successful senior market customer strategies. Join them in
Danske Bank, Senior Vice President DnB NOR Bank, Senior Vice President Allianz, Vice President Global Brand Communication Barclays Bank, Regional Director Fortis Investments, Marketing Segment Manager Retail Engage Mutual Assurance, Head of Product Development
Analyzing the impact of the credit crunch on senior market investments Exploring the senior market and going beyond segmentation by age Tailoring your value proposition for senior market customers Providing long term care services, reverse mortgages and other customized solutions Enhancing communication channels and marketing strategies Banks, Pension Funds, Insurance Companies: Vice Presidents, Heads of Marketing & Sales, Heads of Retail, Retail Marketing Managers, Brand Managers, Communication Directors, Product Managers, Heads of Customer Acquisition, Customer Strategy Managers, Directors of Marketing Strategy, Marketing Segment Managers, Heads of Pensions
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Journal of Financial Services Marketing Under the guidance of its expert Editors and an eminent international Editorial Board, Journal of Financial Services Marketing has developed into one of the world's leading forums for the latest thinking, techniques and developments on marketing financial services. The Journal is a key bridge between applied academic research and commercial best practice, globally.http://www.palgrave-journals.com/fsm Journal of Brand Management This bi-monthly publication has established itself as the leading authoritative journal on brand strategy, and draws together cutting-edge analysis and latest thinking from leading figures at the world's foremost companies, consultancies and academic institutions. http://www.palgrave-journals.com/bm
PMR (www.pmrcorporate.com) is a publishing, consulting and market research company providing information, advice and services to international businesses interested in Central and Eastern Europe. With highly skilled staff, top ranked web sites and over ten years of experience, PMR is one of the largest companies of its type in the region.
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